Monday, February 14, 2011

District Attorney Using Facebook To Reach Teens

District Attorney Randy York says he and other DAs across the state are taking an unconventional approach in reaching teens with an aggressive social media campaign, incorporating Facebook to raise awareness of the legal, financial and social consequences of teen parenthood. The statewide initiative is part of the DAs’  What’s the Rush? campaign.

York says, “It’s important to use a platform that teens are familiar with to help them understand the consequences of becoming a teen parent. Facebook is very popular and is a great way for the DAs to communicate the campaign’s message.”

Since its launch in January 2010, the What’s the Rush? Facebook page has generated more than 20,000 page views and gathered more than 2,600 fans. Of these fans, 59 percent are between the ages of 13 and 24. The page features relevant news articles, videos featuring district attorneys and other general information pertaining to the campaign. The rapid increase of interest in the What’s the Rush? Facebook page was in part a result of the DAs’ introducing Facebook Days. High schools across the state were contacted and asked to participate in Facebook Days by selecting a specific day to encourage students at that school to become fans of the page. In the local area, Monterey High School, Pickett County High School and Livingston Academy participated in Facebook Days. In addition to providing teenagers with access to educational materials via social media, all public high schools in Tennessee received brochures, posters and DVDs to educate teenagers about teen parenting. For more information about the campaign you can call York at 528-5015. And to access the campaign materials, visit the website,